BroadcastByEmail Software Guide
Connect Content To Objectives
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What kinds of content do you need? Want to keep connected to clients? Identify common interests and supply helpful info and tips. Want to attract prospective clients? Provide content about their problems, especially those problems that can be solved with your products or services. Want to encourage repeat business? Include brief descriptions and photos of new or improved items in your catalog. Inform them of the business value and benefits of innovations the new items offer. |
Educate readers in your area of expertise. Be open and generous with your knowledge and experience! |
Want to demonstrate your expertise or build credibility?
Provide answers to Frequently Asked Questions. Educate readers in your area of expertise. Be open and generous with your knowledge and experience!
Once you decide on your content, stick to it. Yes, you have to keep it fresh, but keep in familiar and compartmentalized. Think about the quantity of material you will need for each edition. Come up with regular features that you can build up material for and that readers will grow to anticipate.
educating readers about particular fonts and their possible uses.
If you have a financial consultancy, include an interesting money-related
quote from a current newsmaker or from a historical figure.
If you own a home improvement business, run a regular 'tips' item
about home maintenance.
Regular features will make your newsletter easier to produce, as well as more familiar and interesting to your readers.