Who will be producing your newsletter?
Your newsletter can be a powerful tool for success... Or, a bright, shining example of organizational incompetence, laziness or worse. |
Knowing what to say is half the content battle. The other half is being able to pull it off. Poor execution will not only hurt your newsletter readership, it will put you organization in a poor light your organization in a poor light. The good news is, you don't have to be a Hemmingway. The bad news is that you will need to acquire the skills you need to write clearly and compelling--by developing them yourself or hiring someone to provide them (either with original writing or excellent editing.) In either case, don't scrimp on time or money. Your newsletter can be a powerful tool for success, engendering trust, and attracting people to your organization, making them want to do business with you--even becoming evangelists for it. |