BroadcastByEmail Software Guide

email marketing software
Create and Broadcast a Email Using Voicent BroadcastByEmail

Personalize & segment

An effective newsletter can become the only promotion and lead generation you need.


It's worth the work!


In that light, you should consider each and every email newsletter you send as being as important as a personal letter. You want each one to be as thoughtful as possible. That not only means you should ensure it has quality content, it also means you should personalize it wherever you can.


Voicent's BroadcastByEmail software makes it easy to personalize your email newsletter. Take advantage of that!


Think about your subscribers' needs, then carefully segment your lists for content, frequency and format.


Consider each and every email newsletter you send out as being as important as a personal letter.


  • If your business has several major elements, and a particular subscriber is really only interested
    in one, send him a version of your newsletter that focuses only on his area of interest.

  • When subscribers tell you that they are receiving too much from you, and want to hear from
    you less frequently, put them on a Reduced Frequency list.

  • Regularly ask your subscribers which email newsletter format they prefer-plain text or html.
    Then, make sure you send them the format they prefer.



 

Email Marketing