Vanity Short Code

Vanity Short code is a type of short code in SMS marketing which is 5-6 numbers that are specifically requested by the applicant's company or SMS Vendor on behalf of the applicant. Reasons in choosing vanity short code includes; mimic a current number pattern that the short code application uses, such as a telephone number and spell out a content providers name or another associated word making it brand specific and easy for consumers to remember. Vanity short codes are expensive compared with the random short code.