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BroadcastByEmail makes it easy to send personalized
email to a large mailing list. All you have to do is
create an email message template using your favorite
text or HTML editor, create/import a email list
containing information required by the template, and
click Send. The following example illustrates a typical
usage.
Suppose you operate a
video shop and would like to send out email reminders to
your customers for their overdue rentals. You would like
to include the specific rental item in your email. The
following example, with name and video title
personalized, shows what a message might look like:
Dear
John, the
following video �Lord
of the Ring� is over due. Please return as soon
as possible to avoid further fine.
Design a message template
Message template is a
text or HTML file containing generic items called
variables. Variables, denoted by ${variable name}, are
items to be replaced by actual information in actual
email message. For our example here, use Microsoft
Notepad to type in the following:
Dear
${Name},
the following video �${Title}�
is over due. Please return as soon as possible to avoid
further fine.
Once you have designed your message template, you can
create an email list suitable for that message. The main
BroadcastByEmail spreadsheet window should contain the
Name and Title columns in addition to email address and
status columns as show below.
| John |
john@... |
Lord of the Ring |
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| Mary |
mary@... |
Harry Potter |
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You
can check your personalized message before sending it
out. Select the row in the spreadsheet and then click
the View Message button on the toolbar, you
should see the message with ${Name} and ${Title}
replaced with the actual values, as show in the
beginning of the section.
Click Send. It's just that easy.
Select Manage > Check Bounced
Emails... from the program main menu. The system will
login to your incoming POP3 email account, check each
email against email filters. If an email matches an
email filter, the corresponding email address is
extracted; then if the email address is in the current
email list, the status column is then marked "Bounced"
or "Unsubscribe".
You can further move all the
bounced or unsubscribe email addresses to the master
list. The master list can be used for your email
campaigns later.
The software is shipped with a set
of pre-defined email filters. You can also define you
own email filters.
As long as you have a website with
database support, it is easy to
track open emails. Select Broadcast > Update Open
Statistics... from the main menu. The system will
execute the script you set from your website, the open
statistics is then reflected on the status column.
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